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商品編號： MH0030 出版日期： 2015/10/06 作者姓名： Rothaermel, Frank T. 商品類別： Other 商品規格： 40p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
The case dilemma centers around Sheryl Sandberg, Facebook''s chief operating officer (COO) and second in command. She is looking to take the company to the next level: not only to continued growth in mobile ads, but to dominance in the digital ad space. For this to occur, Facebook would somehow have to top Google in both display and search ads, despite only having nominal presence and expertise in display ads. Moreover, Facebook is facing the continued convergence in this fast-moving industry
涵蓋領域：
Innovation;Entrepreneurship;Competitive advantage;Social media
相關資料：
, (MH030T), 15p, by Frank T. Rothaermel
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